OUR PRIVACY POLICY

This Privacy Notice helps you to understand how we use your personal information, who we share it with and the rights that you have.

Who we are​

We are Froxfield Dressage Sales Ltd. And our company number is 12139592.


We are the data “controller”, which means we are responsible for deciding how and why your personal information is used. We’re also responsible for making sure it is kept safe, secure and handled legally.


We operate to the highest standards when protecting your personal information and respecting your privacy. If you have any questions about your personal information, or how we use it, you can contact us using the contact form.


Your rights


You have a number of ‘Data Subject Rights’ below is some information on what they are and how you can exercise them. There is more information on the Information Commissioners website www.ico.org.uk

  • Right of access - You have the right to request a free copy of the personal information that we hold about you.

  • Right to rectification – If you think any of your personal information that we hold is inaccurate, you have the right to request it is updated. We may ask you for evidence to show it is inaccurate.

  • Right to erasure (also known as the Right to be Forgotten) and the Right to restriction of processing – You have the right to request that we stop processing, or delete, all of your personal information that we hold. If you exercise this right we will keep a note of your name linked to your request and it won’t prevent us from processing any new information you provide to us subsequently.

  • Right to data portability – You have the right to ask us to electronically move, copy or transfer your personal information in a machine readable format.

  • Rights with regards to automated decision making, including profiling – We sometimes use your personal information to make decisions by automated means. This involves us analysing the information you provide us with to notify you of horses that might match your criteria. You have a right to reject automated decisions.

  • Right to withdraw Consent – Where we are relying on your consent for processing you can withdraw or change your consent at any time.



The above rights may be limited in some circumstances, for example, if fulfilling your request would reveal personal information about another person, if you ask us to delete information which we are required to have by law, or if we have compelling legitimate interests to keep it. We will let you know if that is the case and will then only use your information for these purposes. You may also be unable to continue using our services if you want us to stop processing your personal information.



If you have any general questions or want to exercise any of your rights please contact us via the ‘contact’ page.  



The lawful bases we use to process data


We will only ever process your information if we have a lawful basis to do so. The lawful bases we rely on are;

  • Contract – This is where we process your information to fulfil a contractual arrangement we have made with you.

  • Consent – This is where we have asked you to provide explicit permission to process your data for a particular purpose.

  • Legitimate Interests - This is where we rely on our interests as a reason for processing, generally this is to provide you with the best products and service in the most secure and appropriate way.

  • Legal Obligation – This is where we have a statutory or other legal obligation to process the information, such as for the investigation of crime or to meet responsible lending criteria.


The information we collect and how we use it


If subscribed to our mailing list we will use your information to send you details about our newest arrivals and latest news.


If you have agreed to join our secure database, we will keep your details on file and contact you as and when horses meet your requirements.



How long we keep it for


We keep your personal information as long as you are a customer of ours and generally for seven years afterwards to comply with legal requirements. During that time we take steps to remove any personal data as soon as we no longer need it.


When you have found your new horse or no longer wish to receive updates on horses that match your criteria just contact us via the ‘contact’ page.  



Third Parties we share data with and receive data from


We do not receive or share data with third party members.

Froxfield Dressage Sales Ltd.

Company number: 12139592

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